Part obvious, part not-so-obvious; well that is Symbolism.
Notice that blurb in ‘C’. Did you notice the Ganesha?
This is our Symbol, and the not-so-obvious part.
To the uninitiated Green is the colour of envy (the ‘rasa’ or emotion). Green also is the colour of Money. However, the green in our symbol represents the eco-system. We all are part of: Client, Media, Agency and Consumers. Which covers brands; be it goods, services or corporate. Our symbol has a structured ‘C’ at the centre of a square which represents our well thought-out approach in executing assignments. Of course, you see a blurb or thought bubble, representing ideas and the very process behind branding. The square has rounded edges. After all, creative organisations have to have a soft people-centric style.
So this is chemistree. As for the Ganesha; you need to call us.